Rural India

"It is our villages that sustain us by providing those who live in cities with the nourishment needed in order to survive," says Amma. "However, today, we are just exploiting villages and casting them aside. It is time to acknowledge that our villages are our very foundation and move forward with one heart and one mind to protect and serve them."

With this goal in mind, Amrita SeRVe (Self-Reliant Villlages) was launched during Amma’s 60th birthday celebrations in September 2013 and ushered in sustainable development in village clusters across India. The vision is to teach villagers the skills they need to live in communities that are prosperous and self-reliant. These are places where people are healthy and educated, and where they lead lives of dignity in a clean, pollution-free environment.